With the help of our customers, partners, and sponsors, it has become the premier ABM event for B2B marketers. This year was different. The COVID virus prevented us from being able to guarantee the safety and well-being of our attendees at the conference, so we made the difficult decision to cancel the ABM Innovation Summit. That being said, we still had big news to share, so we opted to go virtual for our keynote address. Watch our executive team as they discuss the state of B2B marketing, their vision and perspective on the ABM category, and the latest in Demandbase product innovations. We are planning to host the next ABM Innovation Summit in and will keep you updated on the details as they become available. Is ABM Certification also being rescheduled? Refunds will be processed on May 18, and may take up to business to be posted to your credit card.
Past ABM Innovation Summit Highlights
Account-Based Marketing has quickly been established as an essential part of a B2B marketing and sales strategy, but the next chapter in ABM is yet unwritten. Just fill in the blanks and personalize it. See you in March! Join us for a full day of conference keynotes, track sessions, and our evening reception on Day 1. And if you're looking to master ABM, grab your seat now to get certified on Day 2. The full agenda will be available soon. Check out last year's agenda to get an idea of content.
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Year over year, our benchmark research shows more marketers already practicing or planning to practice ABM in some way. Because we are always looking at what's next in account-based marketing, what some of the new trends are, what's coming up around the corner, what's going to happen this year and even next year and share that with the attendees at the conference. This year is no different for that. Then, in about late , there was a moment where the actual term ABM crystallized because, in phase one, there was some debate.
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